Thsi design is produced around the size of a business card this enables the piece to be taken everywhere as the piece can easilly be trasported in a wallet for example or bag.
Poket size boolet are highly effective as you can see it is common for a not book or pad to be created around 15 size so that the product is easily trasported and will fit in the buyers pocket.
Poster designs are normally around a3 size this seems to be the most common poster size as it is large enough to grasp the viewers attention but is also cost effective as poster designs are normally mass produced and placed allover.
Double page spread booklets
Communicating to a mass audience
Billboards
In this section I have shown a range of designs at different scales, The scale of a design is the dimensions of the piece it is not however the size of the design that makes it effective this all depends on the designs purpose, what it is created for.
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