Design can be used to put messages across to the viewer in a very effective way for example this campaign raising the awareness of aids and unprotected sex, the message is put across by the males partner representing a scorpion a deadly black scorpion that represents danger. his partner is not a scorpion however is a danger to him the scorpion is a representation of this. This designs function is to inform and raise awareness of the issue.
see more:http://www.aides.org/
Information graphics, this is my second example of graphic design carrying out different functions, This shows graphic design as information graphics. information graphics are the display of information visually. This just makes the information much more interactive with the viewer and much more interesting to take in. Its function is to communicate the information in a visual much more interactive way.
see more: www.informationisbeautiful.net/
This is a poster that was part of a range called "SENTENCED TO DEATH'
The sentenced to death poster's function is to shock the viewer, the designer has done this by combing the image with the text, the image shows a prisoner who is on death row and who has committed crimes that have been so bad his life will be taken from him. this is an area you must be careful with as it can offend the viewer. However although this can get you in trouble i feel that it is a great way of making your design stand out of the crowd and get noticed. This designs main function is to shock!
This design shows how a campaign can use sex as a means to get attention, the campaign is to convince people to stop buying fur products to save the animals. it use sex as it instantly grabs the viewers attention.
see more:http://www.peta.org.uk/default.asp
I have shown a range of designs that have different functions for example the first poster was created to inform people the dangers of having unprotected sex, moving on from there Info graphics are created to inform the viewer on a subject. The sentenced to death poster has a function to shock the viewer, this is an area you must be careful with as it can offend the viewer. The two designs below this are designed to convince but use different tactics for one sex is the theme the other puts you on the spot.
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