Brief Title:
YCN Marriott Hotel & Resorts
Concept/Proposal:
Creation of an Campaign that promotes and encourages the younger generation to get up and travel around europe using events as a point of interest the audience must be encourages to stay at the Marriott hotels whilst on their travels - The design can come in any media:
Reaction:
I have decided to create an advertising campaign as this is one of my interests for my future i have decided that this is the perfect opportunity to experiment with this, for this brief i have decided to attempt to propose an advertising campaign that will be both digital based and Print based, For example tv ads would be put into use on relevant shows, channels and times making sure to target my specific audience this would be around 9 -11pm main dance channels music channels and main ones such as ITV Channel 4 ect.
Youtube ads would be put into use within the specific channels again. Posters and other print based designs would be produced. The main point of focus would be the selected celebrities and big names that would feature in the ads, this would be what main point that will grasp the viewers attention.
Background Considerations:
Audience: Younger Generation: That are interested within the chosen events
Message: To persuade and encourage, Inspire the audience to stay at the marriott on their travells around europe
Tone of Voice: Humorous, motivational, Inspiring
Deliverables:
Story Boards of tv, advert
" Print based advertisments
" Youtube ad proposal
" All supporting work
Design direction Boards for Progress Crit:
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