Thursday, 22 November 2012

Live brief crit and feedback:

Project proposals:
10 steps to writing persuasive project proposals:

_1 Set clear aims and objectives 

_2 Be SMART

_3 Use words from the brief

_4 Justify the need for your proposal

_5 Describe your audience

_6 Describe your motivations

_7 Consider the reader

_8 Eliminate vagueness

_9 Visualise the ending

_10 Assume nothing

We where situated in groups of 7 and then allowed to pitch ou proposals to the group our proposal was then graded on a series of areas as show below:

The proposal was graded within the boundaries of 5 excellent, 4 very good, 3 good, 2 average, 1 poor

Clarity of concept  4/5
Breadth of ideas  3/3
Appropriateness of response  3/3
Contextual awareness  3/3
Analysis/Understanding of audience  4/4
Levels of innovation/originality   3/3.5
Quality/Clarity of presentation   4/5

Areas of improvement:

Has it been done before? How would you make travellers continue travelling and using the marriotfrom one place to the other, after attending the certain event?

most famous celebrities of the youth of today
Maybe look at humour

After this i then went onto ask the group for any feedback and after disguising this as a group i feel that the feed back i received allowed me to then go onto strengthen my pitch: Points raised:

Research to look into:
Has it been done before?
Look at humours ads.
Celebrities
Festival campaigns 

Dont look at festivals as people stay at the festivals normally - Concerts and other event more fitting
Package deals
Competitors - Prices

Romantic deals

Development:

Generate more ideas
Get the message across

Plan the speech for the advertisement 
Focus in on the final

Production:
Stop motion mock up of story board and layout
Print based advertisement
Mock up designs for youtube ads

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