PPP_Study task 5 - Who are 'They'?

Study task 5 - Who are 'They'?

Task

Based on the principles that have been introduced so far in the PPP2 module, investigate who you are as a creative in relation to who is out there looking for creative talent.

Write a list of all the possible client groups that use graphic design in the development, production, distribution, promotion and/or communication of their products or services. Identify one client group that reflects your current ambitions within the graphic design area (music industry, retail, publishing, education etc.) and focus on identifying:-

• What skills / interests you have and how they relate to the needs of your client group?
• What skills are needed and what skills do you want to develop?
• What are your professional/creative aims and how do they relate to the needs of the client group?

It is essential that you make references to the ʻ4 Psʼ from the PPP2 Presentation. This is an exercise in applying that theory – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it.

List of client groups within graphic design:

1. Retail
2. Publishing
3. music industry
4. fashion industry
5. food industry
6. web design
7. education
8. Sport
9. animation
10. retail packaging
11. Brand and identity
12. advertising
13. print
14. digital medias
15. goverment

A client group that i think reflects my ambitions within graphic design is publishing as i have a keen interest within producing publications, double page spreads, Zines and many more publications.

What skills / interests you have and how they relate to the needs of your client group?

Skills & Interests

I have a interest within printed publications, the idea of something being simple and effective that has been printed to help inform people. I have a range of skills that i believe will help me relate to the client group that suits me best, such skills like illustration, layouts design, research and development skills. I believe this skills are needed within publication design as producing effective designs must incorporate the skills i have such as research. This is important as you want to produce a relevant, unique design that stands out to your target audience. I also believe that having skills such as illustrative and editorial design is a key asset within my chosen client group as modern design is moving to more clean, precise designs that are not ovally complicated. Having knowledge within print and how a publication would be printed will be very valuable as it will allow me to produce designs that will be correct once printed.
A key skill that will allow me to produce most of my design would be working within softwares such as Illustrator and Indesign, as these are industry standard i would be expect to be and expert within these.

What skills are needed and what skills do you want to develop?

What are your professional/creative aims and how do they relate to the needs of the client group?