PPP Presentation Level 6 Proposed Briefs & Context of Practice Progress.

Today we presented out brief proposals for 3rd year, These briefs could be changed at any time however this should be a direct indication of what direction i am moving into. After my placements over summer i really found my feet within design. I have developed a love for branding over the course of my time at the college and after placement i really want to work towards the creative director role in the future working on both advertising and branding.   

PPP_Promtional Pack/Creative CV

The initial logo design is based on what i class to be my 5 main Attributes as a designer.

Innovation 

Perfectionist

Dedication 

Communication 

Creativity

I decided that i wanted to create a cv that stood out amongst the rest so many people hear the word cv and think the outcome must without a doubt be a n a4 piece of paper, It has become apparent to me that within our industry. clients are looking for new ideas and concepts rather than what skills you posses as is commonly the idea behind a cv. I felt that to create something that would in turn be memorable i must apply a concept. I decided that i would pitch myself as a supplier of ideas.

I decided that a simple and effective representation of an idea is the light bulb this is common and recognisable worldwide. I initially wanted to print the cv directly onto the light bulb however i realised that this would be a problem when it came to the production of the product i decided that i would be able to demonstrate my skills within design if i create the packaging of the light bulb the images below show the finalised product. 

The bulb itself is branded with the logo and the box contains all the vital details that are included within a cv, i decided to keep the information stripped down ensuring not to waffle on as in my opinion this can become boring and in some cases even off putting.

The pack would also include work samples this just gives the audience a taste of my work with a little explanation about the concepts and explaining some of my design decisions. The pack would also include a business card that would be something for them to keep hold of and would act as a means of getting in contact with me.

PPP_Personal Branding: Stationary and Logo:

In terms of this branding i decided that as the logo i have created is only being used as a representation of the logo that i will use, i decided that i should make my stationary designs represent and showcase my design style i have kept the layout simplistic and clean and i feel to be honest although the logo design is only a representation i feel the design have come out effectively and are appealing in my opinion. 

PPP: Personal Web Design:

My Web design i feel is based around my approach to design in my opinion there is no need for decoration and really trying to make something look aesthetic. I feel that design should communicate and if the design communicates the message it is in turn good design. I feel this is demonstrated by the clean stripped down aesthetic of my Site and branding. 

The image below shows how the home page would appear, the user would then access the site by clicking the logo design

The Image above shows how the work would be displayed and each brief could be accessed within the navigation bar as seen to the left. The work appears in grid format and slides to the right as the navigation stays in place.

Each of the images can then be enlarged and additional information appears as seen on the left hand side. The main reason for the simple layout and navigation is because i want the main focus of the site to be within the work, i feel that personally if the site was decorative it would take the focus off the work that is been showcased. 

Study task 6 - What do 'They' do?

Study task 6 - What do 'They' do?

Based on the principles that have been introduced inthe PPP2 sessions so far and your responses to the previous tasks, evaluate the Strengths and Weaknesses of three practitioners or design agencies as objectively as you can. You should aim to identify a large, medium and small company from a sector or service that reflects your interests within the creative industries.

What opportunities for your own practice have revealed themselves to you as a result of this research, analysis and evaluation?

Do not use subjective language or make unfounded comments about other people’s businesses. It is essential that you make references to SWOT and PEST analysis and evaluate their usefulness as an analysis or evaluation tool.

In responding to this task you will need to consider the following questions:

Who am I competing against?

What do they offer?

What makes me better?

What makes me different?

Large: Elmwood

http://www.elmwood.com/

Medium: Bostock and Pollitt

http://www.bostockandpollitt.com/work/

Small: catalogue

http://www.thisiscatalogue.co.uk/

PPP_Who are 'They'? Market, audience and analysis lecture

• Key principles to understand within marketing 
• Marketing- understand a range of factors that satisfy trends and requirements driven by success
• What is a market?
  "The management process is responsible for identifying, anticipating and satisfying customers requirements, opportunities, profitably and success"
  Chartered Institute of Marketing 2010 
• Based on predicting the market

Marketing Roles

1. Identify customer needs to develop new products
2. Develop pricing strategies
3. Promote products to a target market
4. Identify distribution networks
5. Add value to your product through customer benefits
6. Monitor the performance of the products

The 4 P's

The 4p's- basics of any marketing- produce, price, promotion and place 

• Product
• Price
• Promotion
• Place 

• Product- A product is seen as a item that satisfies what a consumer needs and wants. It is a tangible good or an intangible service.  

• Pricing- the price is the amount a customer pays for the product or the overall cost of a product
• Overall cost could be impact on environment, social and political 

• Promotion- represents all of the methods of communication that a marketer may use to provide information to different parties about the product 

• Place- refers to providing the product at a place or in context 

• Underpins everything in relation to marketing
• Relationship between what is needed for success
• Collaboration- successful practice 
• Comes with a better understanding of the market
• Relationship between studios and freelancing 
• Nearly 70% of professionals operate at a loss or under 5K a year even if the work is busy 

Facts/Percentages
• 87% of design businesses employ less then 10 people
• 16% of design companies are in North England
• 57% of design companies say they collaborate with other companies or practitioners on clients briefs
• 28% of designers are free-lance 

Income patterns in the visual arts

Arts Council 2005

These diagrams and visually informative and reveal the findings of the ways in which artists spend their creative time and also shows their income levels. This may be quite depressing and shocking to use as graphic designers but this also allows us to see and understand the different sectors and the limitations they have in there careers.

• What is a creative entrepreneur?

• Only 16% of adults in Brazil are entrepreneurs. 
• Only 6% of the people in India are entrepreneurs
• United Kingdom the figure is only 5%.
• Need an understanding of all aspects to be successful 
• Knowing you can offer specialism to the market 
• Different ways an entrepreneur can work 
• Comes with experience 
• 5% entrepreneurs in the UK 

What kind of creative are you?

• Thinking about the person I am and the individual skills I have- how can this be applied/developed for the market 

• Evolutionary/revolutionary
• Manager/opportunist 
• Cautious/risk taker 
• Where do you sit in this?

• Ideas and opportunities

“Great minds discuss ideas. 
Average minds discuss events. 
Small minds discuss people” 
Eleanor Roosevelt

• understand and control both for success 
• Great minds discuss ideas 
• Must develop this for successful practice/career 
• Ideas can happen anywhere or at anytime 
• How you act upon these 
• Enthusiastic to push ideas forward- perseverance and work to push them 
• Success comes from ideas failing 
• Opportunity- need to recognise them- come from right situation- grab it 

What is an 'Idea'?

• Can occur at anytime 
• Can occur to anybody 
• Can happen anywhere 
• Can be inspired by anything 
• Is generally random 
• Seldom materialises 
• Rarely succeeds

“In the realm of ideas everything
depends on enthusiasm…
in the real world all rests
on perseverance”
J.W. Von Goethe

What is an Opportunity?

• The People are Right 
• The Place is Right 
• The conditions are Right 
• The Time is Right

• Right place, Right time.
• PEST analysis- political, economic, society, technology 
• Positives and negatives
• All need to be considered and recognised 
• Design strategy 

Where do opportunities come from?

• Trends 
• Technical developments 
• Political change 
• Economic boom and slump 
• Human need 
• Problems 
• Research

Assessing the competition

• Think about competitors and your relation to this 
• Assessing the competition 

• who are they?
• What are their strengths and weaknesses?
•  what haven't they thought of? 
• what worries them? 
• what can I improve on or avoid?

Strengths:

What are they good at?

Why are they good at it?

Weaknesses:

What are they bad at?

Why are they bad at it?

opportunities:

What don't they do?

Why don't they do it?

Threats:

What could go wrong?

Why could they fail?

• SWOT analysis- strengths, weaknesses, opportunities, threats 
• This analysis can also be applied to yourself. Somthign that can look at within any company, service or sector. 
• Competition can become collaboration 

• Internal environment 
• Micro environment 
• Macro environment 
• Assess quality of opportunity 
• For me- for the customer- for the planet- for other stakeholders 
• Relationship between is needed and to be in balance with one another 
• Works in a circle/cycle with the meaning of marketing and its roles first looked at
• Marketing basics: PEST,SWOT, 4P'S

PPP_Study task 5 - Who are 'They'?

Study task 5 - Who are 'They'?

Task

Based on the principles that have been introduced so far in the PPP2 module, investigate who you are as a creative in relation to who is out there looking for creative talent.

Write a list of all the possible client groups that use graphic design in the development, production, distribution, promotion and/or communication of their products or services. Identify one client group that reflects your current ambitions within the graphic design area (music industry, retail, publishing, education etc.) and focus on identifying:-

• What skills / interests you have and how they relate to the needs of your client group?
• What skills are needed and what skills do you want to develop?
• What are your professional/creative aims and how do they relate to the needs of the client group?

It is essential that you make references to the ʻ4 Psʼ from the PPP2 Presentation. This is an exercise in applying that theory – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it.

List of client groups within graphic design:

1. Retail
2. Publishing
3. music industry
4. fashion industry
5. food industry
6. web design
7. education
8. Sport
9. animation
10. retail packaging
11. Brand and identity
12. advertising
13. print
14. digital medias
15. goverment

A client group that i think reflects my ambitions within graphic design is publishing as i have a keen interest within producing publications, double page spreads, Zines and many more publications.

What skills / interests you have and how they relate to the needs of your client group?

Skills & Interests

I have a interest within printed publications, the idea of something being simple and effective that has been printed to help inform people. I have a range of skills that i believe will help me relate to the client group that suits me best, such skills like illustration, layouts design, research and development skills. I believe this skills are needed within publication design as producing effective designs must incorporate the skills i have such as research. This is important as you want to produce a relevant, unique design that stands out to your target audience. I also believe that having skills such as illustrative and editorial design is a key asset within my chosen client group as modern design is moving to more clean, precise designs that are not ovally complicated. Having knowledge within print and how a publication would be printed will be very valuable as it will allow me to produce designs that will be correct once printed.
A key skill that will allow me to produce most of my design would be working within softwares such as Illustrator and Indesign, as these are industry standard i would be expect to be and expert within these.

What skills are needed and what skills do you want to develop?

What are your professional/creative aims and how do they relate to the needs of the client group?

Contacting Professionals: 4 Creative

After johns Sessions I felt that it was time to start getting into networking, At the end of first year i felt that i didn't have work that was good enough to put online and to talk about, However i am at a stage now where i feel that i can be proud of what i have designer and want to talk about it, after creating a behance page. i have had a massive confidence boost after receiving feedback and encouragement on my work this is what has then pushed me to contact professionals.




When it came to contacting 4creative i was horribly nervous all i could think was that i would be laughed at, however john intorduced us to linkedin this really made me see that the people we are scared to contact are just like us and will have been in the same position as us a few years back. I finally plucked up the courage and actually ended up in contact with 4creative after a few weeks i was actually able to secure a work placement after showing them my portfolio online. I am over the mood and start there on the 24 june for 2 weeks.

Asssk Research_Manifesto_

1. Forget about good.
2. 
   
3. Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth.

Love experimentation_ 

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2. 
   

   1. 
      
3. 
   

   1. Love your experiments (as you would an ugly child).
4. 
   

   1. 
      
5. 
   

   1. 
      
6. 
   

   1. Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.

1. 1. 1. 
         

       Study

Our studio is an area of study, we use the necessity of production as an 

1. 
   A studio is a place of study. Use the necessity of production as an excuse to study. Everyone will benefit.

1. 
   

1. Slow down.
2. 
   Desynchronize from standard time frames and surprising opportunities may present themselves.

1. Ask stupid questions.
2. 
   Growth is fueled by desire and innocence. Assess the answer, not the question. Imagine learning throughout your life at the rate of an infant.
3. Collaborate.
4. 
   

1. ____________________. 
2. 
   Intentionally left blank. Allow space for the ideas you haven’t had yet, and for the ideas of others.

1. Stay up late.
2. 
   Strange things happen when you’ve gone too far, been up too long, worked too hard, and you’re separated from the rest of the world.

1. Laugh.
2. 
   People visiting the studio often comment on how much we laugh. Since I’ve become aware of this, I use it as a barometer of how comfortably we are expressing ourselves.