Wednesday, 24 October 2012

PPP_The business of Design:

Uk economy: 

 - 7th largest in the world
 - 3rd largest of Europe
 - One of the most globalised countries
 - London is the largest financial equal with new york
 - Largest industries aerospace - pharmaceutical, north sea oil and gas

What is an industry sector:

Goods producing segment of an Economy - area of the economy in which businesses share the same or related products service 

An industry or market sharing the common Characteristics 

Primary sector:

- The primary sector of the economy extracts and harvests products from the earth.
: Activities associated with the primary sector include 

Secondary Sector -
: The secondary sector of the economy manufactures Finished goods 

Tertiary Sector- The tertiary sector of the economy is the service industry 
- Retail, Whole sale, Transportation......

Quaternary Sector - The Quaternary sector of the economy consists of interlectualy activities
- Libraries, Scientific 

Why are industry sector Important?
- Allows a much more in depth analysis of the economy as a whole, any economy can be divided into sectors. 

Why do i need to be aware of economic sectors: 

What your design is aimed at (sector) 
To look at competition - 
To look at what people are not  doing to find a gap in the market:
To keep an eye on where the money is - or where it will be in a few years.

The Service Industries:
An industry is made up of companies and organisations that primarily generate revenue through providing intangible products or services 

Service industry companies are involved in retail transport distribution.

Public Sector: 

The public sector usually provides services that are free at the point of delivery and a non payer cannot be excluded from such as street lighting and emergency services

These services services are often a benefit the society as a whole rather than just an individual,  

Private Sector:

The part of the economy that is not state controlled and is run by individuals and for company profit 

Driven by private enterprise and investment, it includes the personal sector and the and the corporate sector.

Third Sector: 

The part of the economy - Charities 

"An intermediary space between business and government

Service Industries: 

Creative industries
Education health and social work
Financial and business
Hotels and restaurants  
Other social and personal 
Public administration
Real estate and renting
Tourism 
Transport and storage and communication
Whole sale and retail

Creative Industries: Creative Economy: 
....................

The Creative Industries: 

Advertising 
Architecture 
Arts and antique markets 
Crafts
Designer Fashion
Film video and Photography
......
.........
..

"Design is the thread that connects ideas and discovery to people and markets"
The business of design 
The design council 2005 

The Design Industries : The business of design:

185,500 - designers are generating 11.6 billion in annual turnover
62% of designers are under 40 
31% of design businesses are based in london 
69% isn't 
59% Of design companies employ fewer 5 people 
Over 50% of Uk design businesses work in communication digital and multimedia design 

Working In the creative industries:

There are 3 main types of companies working in creative industries 

Studios and consultancies 
in house design teams 
Freelance designers

Disciplines in the creative industries:

Communication design
Product and industrial design
Interior and exhibition design
ect 

Important to us:

Communication design:


Digital and multimedia design:

Task: 
Identify 5 examples of professional Practice that i have documented on my blog 
Analyse the work in relation to which sectors it has been produced for
List the services the the work relates to
Evaluate the success to which the work full fills its role from a point of view of sector and services 



Tuesday, 23 October 2012

PPP_Study Task 3_What is Industrial Experience

What is Industrial experience?

Industrial experience is:

Having the understanding and being involved within the creative industry
Networking online and getting you name out there - gaining contacts through this.
Being in contact with creatives within the industry
Working on live briefs and side projects.
Working within a studio as a group of creatives




What is learnt during Industrial experience:

Different ways in which to present your work - in different situations for example selecting relevant work
Gaining an awareness of the scale of business you want to be working with - Large companies - Small group studio's Freelance.
How much to charge for my work
More effective communication skills and confidence
An understanding of where i want to work within the industry




What form can industrial experience take?
Visiting studios 
Freelance work
Publishing work online - Networking
Work in exhibitions
working on live briefs

www.saatchi@saatchi.au

Areas of the industry that i am interested in:
Branding and Identity 
Web design
Publication
Advertisement
Packaging design 

Branding and Identity:




Web design:




Publication:






Advertisements




http://www.saatchi.com/en/our_work/ideas_gallery/nike_-_addiction 


Packaging design



Concerns within the Industrial Experience:

What is the best method of contacting theses professionals?
What if i want to work abroad?
Am i going to be taken seriously because im a fresh new designer

10x statements

Developing my presentation skills, this will allow me to function more effectively as a designer coming across much more professional this will benefit me massively, if a project is presented well and with confidence the audience/ clients will instantly engage.   

Experience is the most important aspect in my opinion, by gaining this experience i feel this would give me a greater understanding of what it is like to be working with the industry, i aim to work with large corporate companies and smaller studios this will give a much greater understanding of where i see myslef fitting in within the industry.

Collaborating  this will not only benefit me in the future as working with peers will be similar to what i will be doing affter graduation, sharing ideas is great for idea generation. and this could even be something that is carried on after the course.  

Developing an online name, peers on the course have really benifted from having an online base, i feel this is a necessity and i will be creating an online personality soon, This is great for clients to contact you and also just gets your work out into the industry in my opinion this is one of the greatest forms of industrial experience

Freelance work, i feel this will come with the development of an online presence this allows companies to see your work and to then contact you if they are interested, this is something that i aim to do along side the course. by getting involved with freelance work this allows me to gain a great understanding of industrial experience i know that balancing social life with work is hard but i aim to work for a company full time and to then engage in freelance work on the side i feel that starting now will cause no harm.

Confidence - I aim to develop my presentation skills so that i am able present my self and my work as a professional

I aim to engage in projects that will develop my personal and professional practice, developing my skills that i aim to pursue for example i aim to select a live brief that will allow me to experiment with advertising as this is something i want to go into.

I will make sure to engage in any opportunity to see visiting professionals as this does not only give me a look into what it is like working within the industry, but this allows me to ask any questions that i want the answer to.

I will produce a brand for myself, this will come in the form of business cards and can be used to brand any work that i produce on the course, this will not only be great for my professionalism but it can be used to give people an insight into what my design is about and also about me personally.

I must make sure to engage in as much exhibitions and festivals, this not only allows me to view designers work and to listen to what the professionals say. but it gives me an inside look into what i could be going into after i graduate, what i should take into consideration.  









Monday, 22 October 2012

PPP_The Business of Design:

Uk economy: 

 - 7th largest in the world
 - 3rd largest of Europe
 - One of the most globalised countries
 - London is the largest financial equal with new york
 - Largest industries aerospace - pharmaceutical, north sea oil and gas

What is an industry sector:

Goods producing segment of an Economy - area of the economy in which businesses share the same or related products service 

An industry or market sharing the common Characteristics 

Primary sector:

- The primary sector of the economy extracts and harvests products from the earth.
: Activities associated with the primary sector include 

Secondary Sector -
: The secondary sector of the economy manufactures Finished goods 

Tertiary Sector- The tertiary sector of the economy is the service industry 
- Retail, Whole sale, Transportation......

Quaternary Sector - The Quaternary sector of the economy consists of interlectualy activities
- Libraries, Scientific 

Why are industry sector Important?
- Allows a much more in depth analysis of the economy as a whole, any economy can be divided into sectors. 

Why do i need to be aware of economic sectors: 

What your design is aimed at (sector) 
To look at competition - 
To look at what people are not  doing to find a gap in the market:
To keep an eye on where the money is - or where it will be in a few years.

The Service Industries:
An industry is made up of companies and organisations that primarily generate revenue through providing intangible products or services 

Service industry companies are involved in retail transport distribution.

Public Sector: 

The public sector usually provides services that are free at the point of delivery and a non payer cannot be excluded from such as street lighting and emergency services

These services services are often a benefit the society as a whole rather than just an individual,  

Private Sector:

The part of the economy that is not state controlled and is run by individuals and for company profit 

Driven by private enterprise and investment, it includes the personal sector and the and the corporate sector.

Third Sector: 

The part of the economy - Charities 

"An intermediary space between business and government

Service Industries: 

Creative industries
Education health and social work
Financial and business
Hotels and restaurants  
Other social and personal 
Public administration
Real estate and renting
Tourism 
Transport and storage and communication
Whole sale and retail

Creative Industries: Creative Economy: 
....................

The Creative Industries: 

Advertising 
Architecture 
Arts and antique markets 
Crafts
Designer Fashion
Film video and Photography
......
.........
..

"Design is the thread that connects ideas and discovery to people and markets"
The business of design 
The design council 2005 

The Design Industries : The business of design:

185,500 - designers are generating 11.6 billion in annual turnover
62% of designers are under 40 
31% of design businesses are based in london 
69% isn't 
59% Of design companies employ fewer 5 people 
Over 50% of Uk design businesses work in communication digital and multimedia design 

Working In the creative industries:

There are 3 main types of companies working in creative industries 

Studios and consultancies 
in house design teams 
Freelance designers

Disciplines in the creative industries:

Communication design
Product and industrial design
Interior and exhibition design
ect 

Important to us:

Communication design:


Digital and multimedia design:

Task: 
Identify 5 examples of professional Practice that i have documented on my blog 
Analyse the work in relation to which sectors it has been produced for
List the services the the work relates to
Evaluate the success to which the work full fills its role from a point of view of sector and services 



Sunday, 21 October 2012

PPP_Industrial Experience: Workshop 2




During this session we have began to look into the industrial experience and what i personally thought it consisted of and what i wanted to gain from it, this was the initiation of me looking at placements and what areas we want to pursue.

We where asked to write down 10x questions on Industrial experience: what we wanted to know

INDUSTRIAL EXPERIENCE

- What is the industrial experience? 
- What do i say and how do i say it? 
- How do i find a placement?
- Is there any online resources available to help you find a placement?
- How long do they last? 
- After the experience what happens.....?
- What am i expected to do there?
- Do i go through an interview to get it?
- How do i make the most of it?
- Is it better to work at a small company rather than a big one?

8 key questions as a group: 




    - How do you present your portfolio?
- What mistakes to people make?
- Whats the best way to connect?
- How do you make the most of it?
- How much should you charge? 
- Should I go to a big company or a small company? 
- Whats expected from you?




We then found the answers to these questions by discussing this as a group the list below displays the answers we produced as a group:





  • - How do you present your portfolio? - This will be something that will depend on the situation and           will come in time, workshops with john will help this greatly.








  •  - What mistakes to people make? - To find this out i would have to get in touch with graduates or even the studio you are hoping to contact.


  •  - Whats the best way to connect? - Simply by contacting the studio yourself



  •  - How do you make the most of it? - This is simply down to me again, hardwork and show willing to any task given.



  •  - How much should you charge? - At first do not expect to be paid, money will come overtime. 



  •  - Should I go to a big company or a small company? - By starting at a small company your presence will be greater,   



  •  - Whats expected from you? - Hardwork, Dedication, Motivation and to impress.






What form does it take? 
  • Internship 
  • Live briefs 
  • Visiting Professionals 
  • Freelance work 
  • Online networking 
  • Trade events 
  • Festivals 
  • Exhibitions 
  • Visting studios 
  • Business Support
  • Research 

How do I get it?
  • Contacting the studio 
  • Asking for samples 
  • Tailoring your portfolio 
  • Creative Networks 
  • Appropriate Places
  • Ask for Feedback 
  • Confident and Pro 

What can I get from it? 
  • Professionalism 
  • Confidence 
  • Friendly and Approachable 
  • Adaptable 
  • A strong portfolio 
  • An interest within a subject 
  • Hardworking.

As a group: What can you get from it?
  • Clearer idea of what you want to do 
  • A different perspective on your ambitions 
  • Confidence in your professional self
  • Contacts 
  • Learning from yourself 
  • A job
  • Enjoyment 
  • New set of skills 

What do you need to get it?
  • A strong set of skills 
  • confidence an professionalism 
  • a great portfolio 
  • Samples of work 
  • Online presence 
  • Knowledge of the company 
  • Who you send your portfolio to
  • Design identity