PPP: STUDY TASK 3: Examples of Editorial designs and what is Graphic Design:

5 SELECTED:

magazine:

Sport:

The main thing i have found that is a consistency with sport magazines is the overcrowding on the front cover i feel that the layout is awful as the designs have no real hierarchy as you can see, the huge title instantly informs the viewer of what the publication is about this is always confirmed by a huge oversized image related to the content. The typographic elements around the image are all different sizes and in a range of different type faces i feel this so confusing it overpowers the viewer and makes the overall aesthetic of the design ugly. I feel that the most effective designs are the ones that have minimal text on the front cover as shown with the skateboarding and surfing magazines.

Health:

All of the examples i have gathered of health magazines all have the same aesthetic confusing and overpowering aesthetic. Again this shows the common large image that is related to the content this is often used as the main attraction of the publication this is what draws the viewer in. However i feel that in this case i feel this is highly effective the typographic elements around the design just add confusion to the piece again the range of typefaces and type sizes give the design no real hierarchy and make the design overcrowded. I feel whether the design is aimed at a male or female audience this obviously effects the colour scheme. These magazines show a very stereotypical choice of color lots of pink and blue used.

Book:

History:

The main aspect i have noticed with history publications is that the covers always reflect the content the publication contains. i feel that book covers are very effective in drawing the viewer into wanting to read on. I feel the simplicity of the covers are what draws the viewer in to explore. The books all have a very strong hierarchy this means the designs communicate very effectively. Another key feature i have found is that there is commonly an image of the person the book is based on.

Prospectus:

The main aspects i have found within prospectus design is the wide range of colour used, the aim of a prospectus is to appeal to students trying to convince them to come to the university or college i feel that all try to be innovative and come up with new ideas as a way of grasping the viewers attention. I feel that the main aspect they capitalise on is the vibrant colours used i feel this is the main way they try to make the prospectus stand out from the crowd i have also found that many of the designs are very minimalist making sure not to overcrowd the design using minimal text this is often an inspirational or motivational quote used as a way of attracting the viewer to the uni or college.

General Publications:

Newspapers:

The main features that i have picked up on when looking at newspaper publications is how the designs vary when it is aimed at a different market for example a newspaper like the Independent is aimed at an educated audience i feel this is apparent not only down to the serif typeface but also down to the layout of the typographic elements and the way that there are a lot less images used. I feel this design style reflects the content as it will contain a lot more factual information. On the other hand a Newspaper like the Sun is aimed a much more less educated audience this is reflected by the very gossip like layout with large brake outs all over i feel that this almost represents a magazine style layout as you can see there is alot more images used aimed to draw the specific audience in.

Magazine:

Fashion
Sport
Celebrity gossip
Games
Photography
Childcare
Wealth
Technology
Lifestyle
Finance and Business

Books:

Children's books
Pop up
Travel
Cookery book
Text book/ educational
Biographical
History
Graphic novels
Romance
Comedy

General publications:

Zines
Booklet
Programme
Catalogue
Business reports
Comics
Brochures
Prospectus
Swatch book
Newspapers

What is Graphic Design for?

- Information and Way finding
Information is beautiful
http://cartlidgelevene.co.uk/category/work/wayfinding-and-signage
www.tubemap.com
http://www.coolinfographics.com/

- Publishing and Editorial Design

www.demianconrad.com
julianzimmermann.com
http://www.grafikmag.com/
www.creativereview.com
www.sidewalkmagazine.co.uk

- Branding and Identity
www.i-amonline.com/
Elwood.com
http://justcreative.com/2010/04/06/branding-identity-logo-design-explained/
http://www.proudcreative.com/
www.andrescelesia.com

- Product and Packaging

www.lovelypackage.com
www.pentagram.com
http://inspire.2ia.pl/page/4
http://allanpeters.blogspot.co.uk/search?updated-max=2010-05-27T12:09:00-05:00&max-results=7

- Retail and Promotion
http://www.ssdm.co.uk/solutions/retail-and-promotional
www.pentagram.com
http://www.uis.uk.com/retail-graphics
www.levis.com

Editorial and publishing:

How to categorise:

Look into these key points in detail:

- Genres - the overall style of the design could it be put into a genres. for example sports, fashion, healthy living?

- Content - what the piece contains - information that it holds.

- The Target audience - who the piece is aimed at, for example children adults - or possibly more direct for example a magazine could be aimed at a specific audience, say a book o pregnancy this would only appeal to a couple going through a pregnancy or new mothers.

- Sectors

- Functions

- Format

Information and way finding:

Information Graphics:

Trans media:

Mapping: this is a piece of design that shows people a direction, this is displayed brilliantly by the images below, The piece is an award winning traffic direction design for the Eureka Tower Carpark in Melbourne and was produced by graphic designer Axel Peemoeller. I believe the design is simple but incredibly effective this reduces the chance of accidents by a huge margin as the driver isn't having to look around for pedestrians.