PPP Personal Brand Development: Branding and Business card.

Personal Branding, I have developed my logo type as this year has gone as you can see with the branding of my presentations ect, I felt that initially the creation of an image based logo would be effective however this to me showed signs that the logo would become lost over time and this would mean my brand identity would be constantly changing, This is not something i want, i started to look at how i could design a logo that could stick with me for a long time. Something that will be with me forever and people would recognise as a representation of me and my work. My idea was to create a logo that would be a sort of signature to my work and by using my full name this was achieved.

What i want to communicate.

Professionalism
High quality finish
A real sense of quality

How have i communicated this i feel that by using the typeface i have selected "Bidoni Classico" i am able to communicate the sense of quality and professionalism, It was vital that i show this quality through something as delicate and beautiful as a ligature this is brought into the design when the kerning of the type is experimented with i feel this not only gives the design an aspect of memorability but also communicates the quality i can bring to brief/ can offer to a client.

The stationary design is kept simple and using a lot of negative space showing my modernist approach to design, always ensuring that communication is key. All un necessary information is stripped back as there is no need for it to appear only vital information that is needed is communicated. 

Again the web design is kept simplistic and ensures for simple navigation and use of the sight, this again should communicate my approach to design. 

Print Based Experimentation Show Below

The images show how i have carried my concept of simplicity and quality along into print, the information simply explains what i do and how to contact me, The application of the embossing plier gives the design a instant feel of quality and gives the viewer some thing to engage with due to how tactile the emboss feels.