Monday, 23 January 2012

Inspiring manifestos





Personal Manifesto: Sebastian Needler 2012/


1. Research and learning a subject makes the whole process so much easier.
2. Action Plans, Help organisation and will allow me to time manage.
3. Simplicity is Key 
4. Learn from my mistakes and then develop to produce an effective outcome.
5. Experimentation with a range of different media
6. Share opinions and views with peers expect the same feed back you give out.
7.  Constant evaluation of my work, allows me to look back and see which areas i have improved on or what i need to improve further.
8. Failure: Some things can never be made simple.


Apple:
1. We believe that we're on the face of the earth to make great products.

2. We're constantly focusing on innovating.

3. We believe in the simple, not the complex.

4. We believe we need to own and control the primary technologies behind the products that we make and participate only in markets where we can make a significant contribution.

5. We believe in saying no to thousands of projects so that we can focus on the few that are meaningful to us.

6.We believe in deep collaboration and cross pollination in order to innovate in a way others cannot.

7. We don't settle for anything other than excellence in any group in the company.

8. We have the self-honesty to admit when we're wrong and the courage to change.





John Maeda




1. Reduce: The simplest way to achieve simplicity is through thoughtful reduction.

2. Organize: Organization makes a system of many appear fewer.

3. Time: Savings in time feel like simplicity.

4. Learn. Knowledge makes everything simpler.

5. Differences: Simplicity and complexity need each other.

6. Context: What lies in the periphery of simplicity is definitely not peripheral.

7. Emotion: More emotions are better than less.

8. Trust: In simplicity we trust.

9. Failure: Some things can never be made simple.

10. The One: Simplicity is about subtracting the obvious, and adding the meaningful.





Frank Lloyd Wright


1. An honest ego in a healthy body.

2. An eye to see nature.


3. A heart to feel nature.


4. Courage to follow nature.


5. The sense of proportion (humor).


6. Appreciation of work as idea and idea as work.


7. Fertility of imagination.

8. Capacity for faith and rebellion.


9. Disregard for commonplace (inorganic) elegance.

10. Instinctive cooperation.



Bauhaus Manifesto: 1919



Walter Gropius, “Bauhaus Manifesto and Program” (1919)

The ultimate aim of all visual arts is the complete building! To embellish buildings was once the noblest function of the fine arts; they were the indispensable components of great architecture. Today the arts exist in isolation, from which they can be rescued only through the conscious, cooperative effort of all craftsmen. Architects, painters, and sculptors must recognize anew and learn to grasp the composite character of a building both as an entity and in its separate parts. Only then will their work be imbued with the architectonic spirit which it has lost as “salon art.”
The old schools of art were unable to produce this unity; how could they, since art cannot be taught. They must be merged once more with the workshop. The mere drawing and painting world of the pattern designer and the applied artist must become a world that builds again. When young people who take a joy in artistic creation once more begin their life's work by learning a trade, then the unproductive “artist” will no longer be condemned to deficient artistry, for their skill will now be preserved for the crafts, in which they will be able to achieve excellence.
Architects, sculptors, painters, we all must return to the crafts! For art is not a “profession.” There is no essential difference between the artist and the craftsman. The artist is an exalted craftsman. In rare moments of inspiration, transcending the consciousness of his will, the grace of heaven may cause his work to blossom into art. But proficiency in a craft is essential to every artist. Therein lies the prime source of creative imagination.
Let us then create a new guild of craftsmen without the class distinctions that raise an arrogant barrier between craftsman and artist! Together let us desire, conceive, and create the new structure of the future, which will embrace architecture and sculpture and painting in one unity and which will one day rise toward heaven from the hands of a million workers like the crystal symbol of a new faith.
Walter Gropius
Program of the Staatliche Bauhaus In Weimar
The Staatliche Bauhaus resulted from the merger of the former Grand-Ducal Saxon Academy of Art with the former Grand-Ducal Saxon School of Arts and Crafts in conjunction with a newly affiliated department of architecture
Aims of the Bauhaus
The Bauhaus strives to bring together all creative effort into one whole, to reunify all the disciplines of practical art-sculpture, painting, handicrafts, and the crafts-as inseparable components of a new architecture. The ultimate, if distant, aim of the Bauhaus is the unified work of art-the great structure-in which there is no distinction between monumental and decorative art.
The Bauhaus wants to educate architects, painters, and sculptors of all levels, according to their capabilities, to become competent craftsmen or independent creative artists and to form a working community of leading and future artist-craftsmen. These men, of kindred spirit, will know how to design buildings harmoniously in their entirety-structure, finishing, ornamentation, and furnishing.
Principles of the Bauhaus
Art rises above all methods; in itself it cannot be taught, but the crafts certainly can be. Architects, painters, and sculptors are craftsmen in the true sense of the word; hence, a thoroughtraining in the crafts, acquired in workshops and in experimental and practical sites, is required of all students as the indispensable basis for all artistic production. Our own workshops are to be gradually built up, and apprenticeship agreements with outside workshops will be concluded.
The school is the servant of the workshop, and will one day be absorbed in it. Therefore there will be no teachers or pupils in the Bauhaus but masters, journeymen, and apprentices.
The manner of teaching arises from the character of the workshop: Organic forms developed from manual skills.
Avoidance of all rigidity; priority of creativity; freedom of individuality, but strict study discipline.
Master and journeyman examinations, according to the Guild Statutes, held before the Council of Masters of the Bauhaus or before outside masters.
Collaboration by the students in the work of the masters. Securing of commissions, also for students.
Mutual planning of extensive, Utopian structural designs-public buildings and buildings for worship-aimed at the future. Collaboration of all masters and students-architects, painters, sculptors-on these designs with the object of gradually achieving a harmony of all the component elements and parts that make up architecture.
Constant contact with the leaders of the crafts and industries of the country. Contact with public life, with the people, through exhibitions and other activities.
New research into the nature of the exhibitions, to solve the problem of displaying visual work and sculpture within the framework of architecture.
Encouragement of friendly relations between masters and students outside of work; therefore plays. lectures, poetry, music, costume parties. Establishment of a cheerful ceremonial at these gatherings.
Range of Instruction
Instruction at the Bauhaus includes all practical and scientific areas of creative work. A. Architecture, B. Painting, C. Sculpture
including all branches of the crafts.
Students are trained in a craft (1) as well as in drawing and painting (2) and science and theory (3).
1. Craft training-either in our own, gradually enlarging workshops or in outside workshops to which the student is bound by apprenticeship agreement-includes:
a) sculptors, stonemasons, stucco workers, woodcarvers, ceramic workers, plaster casters, b) blacksmiths, locksmiths, founders, metal turners, c) cabinetmakers, d) painter-and-decorators, glass painters, mosaic workers, enamelers,
e) etchers. wood engravers, lithographers, art printers, enchasers,
f) weavers. Craft training forms the basis of all teaching at the Bauhaus. Every student must learn a craft.
Gropius, 1919 Bauhaus Manifesto
2
2. Training in drawing and painting includes: a) free-hand sketching from memory and imagination, b) drawing and painting of heads, live models. and animals, c) drawing and painting of landscapes, figures, plants, and still lives, d) composition, e) execution of murals, panel pictures, and religious shrines,
f) design of ornaments, g) lettering, h) construction and projection drawing, i) design of exteriors, gardens, and interiors, j) design of furniture and practical articles.
3. Training in science and theory includes: a) art history-not presented in the sense of a history of styles, but rather to further active understanding of historical working methods and techniques, b) science of materials, c) anatomy-from the living model, d) physical and chemical theory of color, e) rational painting methods, f) basic concepts of bookkeeping, contract negotiations, personnel, g) individual lectures on subjects of general interest in all areas of art and science.
Divisions of Instruction
The training is divided into three courses of instruction: I. course for apprentices, II. course for journeymen, III. course for junior masters.
The instruction of the individual is left to the discretion of each master within the framework of the general program and the work schedule, which is revised every semester. In order to give the students as versatile and comprehensive a technical and artistic training as possible, the work schedule will be so arranged that every architect, painter, and sculptor-to-be is able to participate in part of the other courses.
Admission
Any person of good repute, without regard to age or sex, whose previous education is deemed adequate by the Council of Masters, will be admitted, as far as space permits. The tuition fee is 180 marks per year (It will gradually disappear entirely with increasing earnings of the Bauhaus). A nonrecurring admission fee of 20 marks is also to be paid. Foreign students pay double fees. Address inquiries to the Secretariat of the Staatliche Bauhaus in Weimar.
April 1919. The administration of the Staatliche Bauhaus in Weimar: Walter Gropius.


MANIFESTO OF GRAFFITO - 2011 



1. The work of our hands will reveal our love of danger. We will be fearless and our energy will know no bounds. 

2. We will show courage and audacity. We will be bold and daring in the pursuit of our Art. 

3. When the world is asleep, tucked up in bed or closeted indoors, we will harness our feverish insomnia, as we roam the dark places, running from the law and leaping/darting out of sight at all times. 

4. Our deconstructed letter forms will be a thing of magnificent beauty. We will create, with speed and fervour. The tails of our letters will be like serpents wrapped around their prey. 

5. We will use our paints and sprays (aerosols) with the precision of a Samurai warrior – fast, accurate and to the point. 

6. Our fore fathers painted in caves, but we will paint in tunnels, alleyways and in places full of urban decay. 

7. To most, our work is ugly and aggressive, but to a few open-minded ones, it will be a masterpiece on the stark, faceless concrete canvases 

8. We will break down the walls of confrontation. When our work is done, we will admire it frame it with a quick glance and then store it in our memories forever. Then we will move on, in a flash, to a new adventure. 

9. The masters of our Art will fight for supremacy, in an urban warfare. Each line will be a destructive gesture, in the eye of authority. But, to the youth this beautiful art will bring passion to their mind – Art that took risks, even onto death. 

10. We will not let our work end up in galleries, or museums, where the public has to pay to see it. Our art must be free, framed by its urban birthplace – not stagnating behind glass, but free, alive and open to the elements. 

11. As night falls, we will bring riotous operas of colour. Multi-coloured tides of revolution will burst from every capital letter with gusto. Bold vibrant-coloured aerosol cans will glitter under neon street lights. It will be a new dawn for the freedom of expression.




Monday, 16 January 2012

STUDY TASK 3: Examples of Editorial designs and what is Graphic Design:


5 SELECTED:

magazine:

Sport:

The main thing i have found that is a consistency with sport magazines is the overcrowding on the front cover i feel that the layout is awful as the designs have no real hierarchy as you can see, the huge title instantly informs the viewer of what the publication is about this is always confirmed by a huge oversized image related to the content. The typographic elements around the image are all different sizes and in a range of different type faces i feel this so confusing it overpowers the viewer and makes the overall aesthetic of the design ugly. I feel that the most effective designs are the ones that have minimal text on the front cover as shown with the skateboarding and surfing magazines.

Health:


All of the examples i have gathered of health magazines all have the same aesthetic confusing and overpowering aesthetic. Again this shows the common large image that is related to the content this is often used as the main attraction of the publication this is what draws the viewer in. However i feel that in this case i feel this is highly effective the typographic elements around the design just add confusion to the piece again the range of typefaces and type sizes give the design no real hierarchy and make the design overcrowded. I feel whether the design is aimed at a male or female audience this obviously effects the colour scheme. These magazines show a very stereotypical choice of color lots of pink and blue used.


Book:

History:


The main aspect i have noticed with history publications is that the covers always reflect the content the publication contains. i feel that book covers are very effective in drawing the viewer into wanting to read on. I feel the simplicity of the covers are what draws the viewer in to explore. The books all have a very strong hierarchy this means the designs communicate very effectively. Another key feature i have found is that there is commonly an image of the person the book is based on.


Prospectus:


The main aspects i have found within prospectus design is the wide range of colour used, the aim of a prospectus is to appeal to students trying to convince them to come to the university or college i feel that all try to be innovative and come up with new ideas as a way of grasping the viewers attention. I feel that the main aspect they capitalise on is the vibrant colours used i feel this is the main way they try to make the prospectus stand out from the crowd i  have also found that many of the designs are very minimalist making sure not to overcrowd the design using minimal text this is often an inspirational or motivational quote used as a way of attracting the viewer to the uni or college. 

General Publications:

Newspapers:


The main features that i have picked up on when looking at newspaper publications is how the designs vary when it is aimed at a different market for example a newspaper like the Independent is aimed at an educated audience i feel this is apparent not only down to the serif typeface but also down to the layout of the typographic elements and the way that there are a lot less images used. I feel this design style reflects the content as it will contain a lot more factual information. On the other hand a Newspaper like the Sun is aimed a much more less educated audience this is reflected by the very gossip like layout with large brake outs all over i feel that this almost represents a magazine style layout as you can see there is alot more images used aimed to draw the specific audience in.    


Magazine:
  1. Fashion
  2. Sport
  3. Celebrity gossip
  4. Games
  5. Photography
  6. Childcare
  7. Wealth
  8. Technology
  9. Lifestyle
  10. Finance and Business
Books:
  1. Children's books
  2. Pop up 
  3. Travel
  4. Cookery book
  5. Text book/ educational
  6. Biographical 
  7. History
  8. Graphic novels
  9. Romance
  10. Comedy 
General publications:
  1. Zines
  2. Booklet
  3. Programme
  4. Catalogue 
  5. Business reports
  6. Comics
  7. Brochures 
  8. Prospectus
  9. Swatch book
  10. Newspapers


What is Graphic Design for?

- Information and Way finding
Information is beautiful
http://cartlidgelevene.co.uk/category/work/wayfinding-and-signage
www.tubemap.com
http://www.coolinfographics.com/

- Publishing and Editorial Design
www.demianconrad.com
julianzimmermann.com
http://www.grafikmag.com/
www.creativereview.com
www.sidewalkmagazine.co.uk

- Branding and Identity
www.i-amonline.com/
Elwood.com
http://justcreative.com/2010/04/06/branding-identity-logo-design-explained/
http://www.proudcreative.com/
www.andrescelesia.com

- Product and Packaging
www.lovelypackage.com
www.pentagram.com
http://inspire.2ia.pl/page/4
http://allanpeters.blogspot.co.uk/search?updated-max=2010-05-27T12:09:00-05:00&max-results=7

- Retail and Promotion
http://www.ssdm.co.uk/solutions/retail-and-promotional
www.pentagram.com
http://www.uis.uk.com/retail-graphics
www.levis.com


Editorial and publishing:
How to categorise:
Look into these key points in detail:

- Genres - the overall style of the design could it be put into a genres. for example sports, fashion, healthy living?

- Content - what the piece contains - information that it holds.

- The Target audience - who the piece is aimed at, for example children adults - or possibly more direct for example a magazine could be aimed at a specific audience, say a book o pregnancy this would only appeal to a couple going through a pregnancy or new mothers.

- Sectors 

- Functions

- Format

Information and way finding:

Information Graphics:




Trans media:

Mapping: this is a piece of design that shows people a direction, this is displayed brilliantly by the images below, The piece is an award winning traffic direction design for the Eureka Tower Carpark in Melbourne and was produced by graphic designer Axel Peemoeller. I believe the design is simple but incredibly effective this reduces the chance of accidents by a huge margin as the driver isn't having to look around for pedestrians. 







Other examples off mapping:

I have looked into other styles off mapping such as simple signage and other styles of way finding systems:

Mapping:







Way finding Systems: