- Forget about good.
- Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth.
Love experimentation_
- Love your experiments (as you would an ugly child).
- Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.
Study
Our studio is an area of study, we use the necessity of production as an
A studio is a place of study. Use the necessity of production as an excuse to study. Everyone will benefit.
- Slow down.
Desynchronize from standard time frames and surprising opportunities may present themselves.
- Ask stupid questions.
Growth is fueled by desire and innocence. Assess the answer, not the question. Imagine learning throughout your life at the rate of an infant.- Collaborate.
- ____________________.
Intentionally left blank. Allow space for the ideas you haven’t had yet, and for the ideas of others.
- Stay up late.
Strange things happen when you’ve gone too far, been up too long, worked too hard, and you’re separated from the rest of the world.
- Laugh.
People visiting the studio often comment on how much we laugh. Since I’ve become aware of this, I use it as a barometer of how comfortably we are expressing ourselves.
